EXPERIENCE

I started my professional career designing graphic user interfaces for educational and portfolio generation software. These applications, for the first time, allowed students, teachers, and administrators to collect, save, and exhibit their work digitally. In addition to student applications, I used this graphic expertise and software knowledge to create interactive experiences for visitors to the Disney World Sports Complex, and for Celtics and Bruins fans at the Fleet Center in Boston, and NBA All-Star Game.

 

I then went on to work for several advertising agencies developing brand identity, and creating successful television and print campaigns for a diverse range of clients. First as Art Director at Jay Advertising in Rochester, New York, working for such clients as the Buffalo Bills, Preferred Care, PGA, LPGA, the United Way, High Falls Brewing Co., and Wegmans Supermarkets. In addition to creating a 30-foot putting green in the shape of New York State for the PGA championship, I was part of a creative team responsible for all retail print and television work for Buick and GMC Trucks. 

 

As an Associate Creative Director for Palio Communications and later Fingerpaint Marketing, I oversaw the development of numerous creative expressions and full marketing campaigns for medical treatments, devices, disease state awareness, and product launches. Including a complete rebranding for Good Start Genetics and their entire product line. Healthcare clients included Amylin, AstraZeneca, Cephalon, Endo Pharmaceuticals, Epocrates, Lilly, Nextwave, GlaxoSmithKline.

 

Currently, I find myself working independently on all aspects of marketing, advertising, and brand identity. Evermore immersed in the digital world, developing websites and digital content for clients in higher education, manufacturing, tech, and transportation. My work has received numerous industry awards including Graphis Gold, AVA Digital Gold, Marcom Platinum, Rx Club Award of Excellence, Telly’s, NORIS, and ADDYs.