CHARACTER CREATION –
MEET QUINN

 

INSIGHT

It is well known that many children have trouble taking pills. This is more true for children with ADHD.

 

APPROACH

Quinn is one character in a series developed for NextWave Pharmaceuticals as part of the launch of Quillivant. The illustration is meant to quickly communicate that this pediatric medication is for the first time available in an easy-to-take liquid formulation.

 

Work produced:

• Product name

• Packaging

• Identity system

• Character creation